Success Story: Pecheles Automotive Group

Challenge
The preeminent auto group partnered with ProExel to design and develop a digital strategy that would help them increase sales across their entire network of dealerships. By leveraging an aggressive paid search and display advertising campaign the Pecheles group was able to experience record highs in monthly sales.

Solution
Capitalizing on a 45 year history, ProExel was able to leverage this group’s already solid offline identity to create a powerful online brand. In partnership with their executive team, ProExel envisioned, developed and implemented a comprehensive multi-channel digital marketing strategy.
By leveraging the powers of paid search, display advertising, remarketing, social media, and targeted email marketing campaigns Pecheles Automotive was able to reach customers on their terms, where they consume their media, driving traffic to their websites, phones and stores.

Results
Their powerful focus on a fully integrated online marketing campaign, combined with solid training and implementation on the ground has enabled Pecheles Automotive to achieve phenomenal results in a short period of time. Here are some of the results their digital marketing strategy achieved:

• Doubled vehicle sales at flagship location
• Increased website visits by 187%
• Increased qualified leads by 62%
• Drove over 35,000 potential customers to Pecheles websites
• Delivered 4,113 qualified leads

Success Story: Parkway Ford Lincoln

Challenge
Industry leading auto dealer Parkway Ford Lincoln came to ProExel in need of an integrated digital marketing strategy to help drive sales and awareness in each of their three locations. Up against some of the most successful dealerships in the state, their goal was to become the number one Ford Lincoln dealer in their region.

Solution
Working closely with the Parkway Ford Lincoln staff, ProExel successfully identified the dealership's business objectives. Together, Parkway Ford Lincoln and ProExel developed and implemented a comprehensive multi-channel digital marketing strategy. By leveraging the powers of paid search, display advertising, remarketing, social media, and targeted email marketing campaigns, Parkway Ford Lincoln was able to create awareness, increasing web, phone and store traffic and driving incremental sales.

Results
Their digital marketing strategy has helped Parkway Ford Lincoln continue to be the #1 Ford/Lincoln dealership in their region. Here are some of the results their digital marketing strategy achieved:

• Increased sales by 30%
• Increased website visits by 45%
• Accumulated over 1,000 fans on Parkway Fords Facebook page
• Drove over 1,700 potential customers to ParkwayFord.com
• Delivered 1,350 qualified leads

Success Story: Cox Toyota

Challenge
Leveraging social media in the local landscape can be challenging without a good plan. The first step was to bolster Cox Toyota's local fan base. Next, we had to give the thousands of fans that we were going to generate a way to interact with the Facebook page. Cox Toyota is also extremely involved in the local community and wanted to find a way to leverage their social media strategy as a way to give back to the people that allow their business to thrive.

Solution
Working together with Cox Toyota's staff, we were able to develop a contest involving the local school district. This allowed Cox Toyota to specifically target their local community for their social media fan base, while also donating $2,500 to the Burlington/Alamance school district.

Once a fan base was developed, we developed custom inventory and Facebook fan coupon applications to give our new fan base a useful way to interact with Cox Toyota on a business level.

Results
Their digital marketing strategy has helped Cox Toyota continue to be the #1 Toyota dealership in their region. Here are some of the results their digital marketing strategy achieved:

• After 4 months, increased fan base from 400 to over 7,300 (1,825% increase)
• Monthly active users increased from 53 to over 7,500 (over 14,000%)
• Increased daily impressions by 3,400%
• Increased wall engagement to over 750 user generated posts per day
  during contest
• Donated $2,500 to the Alamance/Burlington, NC school district